Creating a brand to disrupt the ski booking category
Sector: Travel
Programme: OFG
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£
0
m
VC funding secured
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0
%
Revenue increase in 3 seasons
The Problem
The brand did not tell this story, nor did it disrupt the category.
Founders (and brothers) Marcus and Alexander Blunt were introduced to FutureKings through Ben’s network.
It was clear that the brothers had identified a massive opportunity to disrupt a £multi-billion market – building a platform through which you can book a fully flexible ski holiday, including everything you need from travel to accommodation and on the mountain, all in one place.
The business was at around 8m in revenue, under the brand SkiZoom, and they had bootstrapped the development.
Their next step was an F&F(&F) seed round of 450k, but they needed help.
The Solution
Using our funding model, we delivered a full brand programme.
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Brand Strategy -
Naming -
Brand Identity -
Investor Deck -
Messaging -
UX / UI
“We found FutureKings at a critical time for the business, we knew we had built something disruptive, but the brand wasn't telling the story - both to investors and to customers. This programme changed that.”